Our Next Speaker

Lori Waran, President, Richmond Raceway,"Rebranding the NASCAR Experience to Woo New Fans"

Lori Collier Waran serves as Richmond Raceway’s first female track President. Lori launched her career in Washington D.C., entertaining government dignitaries, professional sports teams and corporations with Sodexho Marriot. After 8 years, Lori and her family moved to her hometown of Richmond, Virginia where she joined Auto Trader and started her nearly 20-year career in the media and communications industry. In 2006, Landmark Media tapped Lori to take the helm of the Richmond based media company, Style Weekly Media as Publisher where Lori led the team for nearly 15 years. She was the youngest Publisher in the United States for an alternative weekly at that time.

Building audiences and innovating has been a skill well honed by Lori throughout her career which is why most recently, NASCAR tapped Lori to take the helm at Richmond Raceway. She is thrilled to engage loyal fans and new fans and create an iconic fan experience for years to come.

Lori is used to living life in the “fast lane” with her husband of 24 years and two sons – one in college at Virginia Tech and one in high school at Hanover High School. All of whom drive too fast.